For those interested in the first meeting that was held on June 5th, here’s a summary of that meeting:
Farmers’ Market Area Advisory Committee
Sense of the Meeting
6/5/07
Prepared by UVA Institute for Environmental Negotiation
Executive Summary
The first meeting of the Farmers’ Market Area Advisory Committee focused on clarifying underlying interests of the key parties and public. Interests can be described within these categories:
Overarching goals – to maintain and enhance the vitality and economic value of the Market and associated retail and cultural organizations, and to maintain and strengthen the sense of history, family and community within and among the Market area merchants, property owners, customers and public.
Safety – address infrastructure (e.g., pavement) and social (e.g., offensive comments from some individuals who frequent the market) concerns.
Access – ensure convenient access for vendors and for customers of all ages and physical abilities.
Aesthetics and Structures – maintain the Market’s unique identity while improving both functionality and attractiveness to visitors.
Multiple Uses & User Groups – providing for varieties of attractive uses during special events and after the market closes.
Marketing – improving awareness of Market Area offerings.
Implementation – ensuring that the Committee’s time and efforts are not wasted and that consensus is legitimate and able to be implemented.
All Committee members endorsed the continued presence and growth of the Market. The Center in the Square Executive Director Jim Sears explicitly repudiated news reports claiming that they plan to take away vendor space. He noted that they have neither plans nor interest in doing so, and would have no ability to do so even had they wanted to, as that area is public space.
At the next meeting, which will occur from 6 – 9 p.m. Tuesday June 26th at the Roanoke Higher Education Center, the Committee will review requested information and develop and confirm ideas and actions to meet each of these interests.
Meeting Notes
Acting Assistant City Manager for Community Development Brian Townsend opened the meeting, welcomed the Committee and the 90+ members of the public in attendance, and introduced UVA’s Institute for Environmental Negotiation team of Frank Dukes, Caroline Wilkinson, and Miranda Maupin.
Dr. Dukes invited the committee to offer some ground rules that would make the best of their time working together. Committee members offered the following guidelines:
Practice cell phone etiquette (turn it off or, if necessary, take it outside)
Listen
Have an open mind, be open to new ideas
Be polite
Use the golden rule
Speak up
Use a bigger room with more seating for the next meeting
Dr. Dukes invited each committee member to identify key their goals for the committee’s work and for the farmer’s market area. Committee members identified the following goals for the process:
Key Goals of Committee
Clarify understanding, get a better sense of what’s going on
Start with positives
Help residents, vendors, businesses to succeed and preserve history of Roanoke’s “outdoor living room”
Benefit vendors, users, others
Increase vitality of the market
Retain opportunities to sell
Increase daily energy / expand market
Find ways to move forward together protecting all interests
Build a shared vision
Build trust
Determine best use of public space
Serve as a resource
Come to common set of principles for both function and design
Following the identification of overall goals, Dr. Dukes invited a discussion of the needs and interests of each committee member relating to the market area. The Committee identified many key needs and interests for themselves and the stakeholder groups they represent. The needs and interests identified are grouped here in the following categories: overall comments, safety, access, aesthetics and structures, the needs of multiple user groups, marketing and implementation.
Needs / Interests of Committee Members
Overall
Maintain and enhance sense history and community
Envision Market as part of larger dynamic
Maintain and increase the value of the Market on city and regional level economy
Use elements of the 2006 City Market District Plan
Safety
Provide places for display and holding sold items, with secure locks
Address slippery sidewalks and crosswalks
Address swaying light posts
Address loitering
Access
Provide customer and vendor parking and access, especially for elderly, disabled, handicapped and bicycles
Retain access while constructing any improvements
Link to greenway systems
Reduce speed of through traffic
Aesthetics and Structures
Increase cleanliness and attractiveness
Provide a dry place to sell
Keep products dry and fresh
Upgrade facilities, e.g. awnings, stamped pavement for identity
Climate - consider ceiling fans for cooling; consider radiant heat for winter
Provide vendors access to phone lines for charge card transactions
Seek creative, long-lasting designs, e.g., tables that convert for multiple uses
Address ginkgo trees
Address trash pickup
Multiple Uses & User Groups
Increase number of farmers, vendors, merchants, especially organic – consider holding more than one market, e.g., Victory Stadium
Explore possibilities for evening use and events (Saturday), e.g., entertainment, civic events
Consider different crowds, users of the area
Recognize needs of residents (e.g., noise)
Attract next generation downtown
Marketing
Make Market Square more pedestrian and shopper friendly
Increase visibility of Center in the Square and other storefronts
Support increased vitality, people, customers
Get information to public (especially via market website - www.roanokefarmersmarket.com
Implementation
Ensure Committee’s work gets something done
Seek balance between common and individual interests
Frank Dukes thanked the Committee members for their candid discussion. He summarized the main points as creating a safer, more functional and attractive space, attracting and providing access for more people, and the need for a shared vision that addresses multiple uses of the space. He highlighted the committee’s desire to bring a shared vision toward action and implementation.
The Committee then identified areas where they felt they need more information, as well as existing resources that are available for the committee’s consideration in its work.
Information Needed
Case studies, examples of other markets
Briefing (from Brian, Gary) on City Market Plan from 2006
DRI strategic plan elements (DRI will email to the Committee)
Financial information, especially on private-public partnerships
Quantify costs, benefits, demographics, especially for public transit to increase access
DRI has conducted user surveys and is willing to do additional surveys
Video on history of Roanoke market produced by Cox Cable (DRI can follow up)
Existing plan for bicycle connectivity with Mill Mountain Greenway
Additional Public Comments
Several members of the public offered questions and reflections throughout the meeting. Their comments and ideas are included in the sections above. Members of the public also requested that the Committee strongly consider the historic elements of the market, the multiple user groups and uses of the area, and the area’s potential to draw and retain young people.
City Council member Sherman P. Lea was in attendance and thanked the Committee and the public for attending.
Next Meeting
The next committee meeting was set for Tuesday, June 26 at 6 – 9 p.m. at the Roanoke Higher Education Center.